SWMEF

Optimizing for search means focusing on two things: on-page optimization and off-page optimization. Angelique Lingerie does a fabulous job of focusing on both. Check out this classroom headphones listing to understand more about how they link and the optimization strategies they use.

When it comes to your business, properly optimizing the local search for it is actually fairly important. Having your business optimized online for local searches can actively drive sales and help your business succeed. For a lot of first time business owners and entrepreneurs, the topic can seem kind of murky and confusing. However, many first time owners have been able to wrap their heads around optimization, and so can you.

Read on to find out how you can get results by optimizing your business for local search and get started!

Create Local Pages

Whether it’s for Bing, Yahoo, or Google Plus, it can’t hurt to have pages for the three most frequently used search engines out there. This is one of the easier ways to optimize and you’ll just really need your account set up and you can fill out the information for your business like its name, location, hours open, phone number, and a description. Having accurate information online helps greatly when people search for your business or something like it and these pages or citations pop up.

Optimize Your Site

Search for the name of your business online to make sure that all information is accurate. Also be sure to go over your site and make sure that that information is accurate. Optimizing your site includes having current information, articles, photos, and a polished site. Make sure you upload photos for sites and pages and into your accounts and sites because people are super visual and love to see actual photos of what your business looks like. Take photos of the space you’re in, the work that’s done, and what you have to offer!

Another great way to help optimize for search is by promoting your e-commerce channels. This Bulk Headphones for the Classroom website does a great job of utilizing their website and social media, as well as Amazon.

Optimizing Reviews

Reviews are a huge part of any business and local businesses especially have their reviews involved with how search engines rank them, particularly on Google. Good reviews can invite people in, while bad ones can drive consumers away. You can encourage customers to leave a review online if they liked your business or post positive reviews on your site. Be sure to communicate with those who have had a bad experience and they may amend their review if you expressed concern about their experience and offered amends.

SEO, Keywords, Videos, and Your Site Ranking

Lastly, the best way to optimize your site ranking is to provide quality content. Whether it’s text and articles with accompanying photos and videos or videos on their own, optimizing your site is a huge way to draw in traffic. Be sure to post plenty of content with keywords designed to pop up on search engines. They can be common words for your business and also include the area or misspelled words. The higher you rank, the better, and the more readily people will be able to find you.

Videos are also a huge way for you to optimize your site. Search engines love videos and will give you higher ranking as a result. Video also is really easy to share and with just one click of a button, viewers can spread your videos, brand and business to many people.

Tag Your Area in Social Media

Don’t forget to tag your posts on social media with the area that you’re in! Whether you’re using the hashtag and then writing ‘Alabama’ or a certain town or city name, it will help people in that area find you easily as well. Now that’s being locally optimized!

Just these small things can greatly boost your business. They’re not that difficult to do, and you’ll be really happy at how much more traffic and attention your business will get. Thanks for reading, and happy optimizing!

Next Article We’ll Cover: Crunchbase, Trello, Dribbble, Behance, Alignable & LinkedIn

If you’re going to be in the Phoenix area for a vacation or a visit, welcome! This part of Arizona is known for having a lot going on, and nowhere is that more true than downtown. Whether you’ll be visiting for a couple of hours or a couple of days or weeks, there’s tons to do in Phoenix.

Check out this list of 4 awesome places you should see in Phoenix, Arizona and take advantage of all that downtown has to offer while you’re here! Read on to find out more.

Here are the four best, unique spots to check out:

1. The Desert Botanical Garden

If you are not sure if you are going to be back to Phoenix in the near future, seize the opportunity to visit the Desert Botanical Garden in Papago Park. This beautiful garden has so many types of plants there that it will make your head spin. The garden covers over 140 acres, 55 of which are cultivated, and has tens of thousands of plants and over a thousand volunteers.

It’s particularly nice in spring, and visitors may enjoy walking the trails and seeing the type of flora that is taken care of in this garden. You can find it at 1201 North Galvin Parkway or learn more at https://www.dbg.org/. Admissions for adults is currently $24.95 and children $12.95 with children under 3 admitted free. There are constant events being held so check on the site to see if any catch your interest!

2. Heard Museum

The famous Heard Museum in Phoenix is a great cultural resource of the area, with many exhibits and galleries that are dedicated to the Southwest Indian people. See art and wander through the outdoor courtyards of this amazing museum while learning about the culture and history of the original people who lived in Arizona. There is an outdoor sculpture garden and you can also take a tour of the museum. Located at 2301 Central Avenue, the museum has tons of ongoing exhibits to offer with their Frida Kahlo and Diego Rivera exhibit in particular running through August 20, 2017. You can learn more by going to heard.org.

3. Mystery Castle

Located at 800 East Mineral Road in Phoenix, the Mystery Castle is an interesting structure. Just south of downtown phoenix and located in the foothills of South Mountain Park, this castle was made of stone and other recycled pieces, which lends to its unique look. It’s actually quite famous and although it’s not a traditional castle, it’s worth checking out. Admission is $10 for adults and $5 for children– go see this odd structure for yourself!

4. Eat breakfast or lunch at Matt’s Big Breakfast.

Matt’s Big Breakfast is a place to visit if you want one of the best breakfasts you ever had, and with two Phoenix locations, you can have your pick of which you go to! Matt’s cooks with butter and extra virgin olive oil and use cage free eggs. Their menu offers up such treasures as three griddlecakes with maple syrup and sweet cream butter, the cheese omelet with Wisconsin cheddar, the Five Spot bacon, egg and cheese breakfast sandwich, their Belgian style waffle, or one of their many tasty lunch menu options (the tossed Cobb salad) or sides (chicken apple sausage, macaroni salad). Go here– you will not regret it!